| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7433529 | Journal of Retailing and Consumer Services | 2018 | 7 Pages |
Abstract
After the definition of four hypotheses, the perceptions of a sample of 1125 customers are investigated through a qualitative survey and the results are analysed using Structural Equation Modelling.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Carlo Amendola, Mario Calabrese, Francesco Caputo, D'Ascenzo Fabrizio,