Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7431364 | Australasian Marketing Journal (AMJ) | 2018 | 6 Pages |
Abstract
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³äºæ¤ä¸»é¢çæ¦å¿µæ§ç ç©¶å·²æå¤§é. å¨åå¦é¢ä¸, 强è°å¸åºè¥éç´è§å³ççç»éªç ç©¶é常ç½è§. å¦ææ²¡æå¨å¸åºè¥éæè²è¯¾å 屿¬¡ä¸åºç¨ç´è§æç»´, æ¤éè¦æå·§å¨æè²ççæ£æåä¸ä¼åç. å¨è¯¥è®ºæä¸, ä½¿ç¨æ¡ä¾ä¸»é¢, æä»¬æ£éªäºè§è²æ®æ¼åç»éªæ§ç¥è¯å¯¹åç§æ¯ä¸å¦ççè¯ä¼°åç´è§å³çæäº§ççå½±å.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Melvin Prince, Constantinos Priporas,