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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Motivation and ability in the decision to acquire
Fulltext Access 7 Pages 2012
Decision-making's impact on organizational learning and information overload
Fulltext Access 7 Pages 2012
Where’s the competitive advantage in strategic information systems research? Making the case for boundary-spanning research based on the German business and information systems engineering tradition
Fulltext Access 7 Pages 2012
Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior
Fulltext Access 8 Pages 2012
Let the music play or not: The influence of background music on consumer behavior
Fulltext Access 8 Pages 2012
Value in business and industrial marketing: Past, present, and future
Fulltext Access 8 Pages 2012
Using the pairwise comparison method to assess competitive priorities within a supply chain
Fulltext Access 8 Pages 2012
Brand personality factor based models: A critical review
Fulltext Access 8 Pages 2012
Dynamic pricing in regulated automobile insurance markets with heterogeneous insurers: Strategies nice versus nasty for customers
Fulltext Access 9 Pages 2012
Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
Fulltext Access 9 Pages 2012
The influence of leader core self-evaluation on follower reports of transformational leadership
Fulltext Access 9 Pages 2012
The influence of subjective life expectancy on retirement transition and planning: A longitudinal study
Fulltext Access 9 Pages 2012
Impact of self on attitudes toward luxury brands among teens
Fulltext Access 9 Pages 2012
Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice
Fulltext Access 10 Pages 2012
Social identity perspective on brand loyalty
Fulltext Access 10 Pages 2012
Effects of team knowledge management on the creativity and financial performance of organizational teams
Fulltext Access 10 Pages 2012
Characteristics of organizational structure relating to hybrid competitive strategy : Implications for performance
Fulltext Access 10 Pages 2012
The impact of financial management practices and financial attitudes on the relationship between materialism and compulsive buying
Fulltext Access 10 Pages 2012
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Fulltext Access 10 Pages 2012
Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context
Fulltext Access 10 Pages 2012
Product architecture, organizational capabilities and IT integration for competitive advantage
Fulltext Access 10 Pages 2012
Consumer outrage: Emotional reactions to unethical corporate behavior
Fulltext Access 10 Pages 2012
Multidimensional assessment of organizational performance: Integrating BSC and AHP
Fulltext Access 10 Pages 2012
The 18C's model for a successful long-term outsourcing arrangement
Fulltext Access 10 Pages 2012
Work–life balance: One size fits all? An exploratory analysis of the differential effects of career stage
Fulltext Access 10 Pages 2012
Entering new territory: A study of internal crisis management and crisis communication in organizations
Fulltext Access 10 Pages 2012
The consumer psychology of brands
Fulltext Access 11 Pages 2012
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
Fulltext Access 11 Pages 2012
Does emotional intelligence moderate the relationship between mental health and job performance? An exploratory study
Fulltext Access 11 Pages 2012
Decision execution mechanisms of IT governance: The CRM case
Fulltext Access 11 Pages 2012
Intranet portals: Marketing and managing individuals’ acceptance and use
Fulltext Access 11 Pages 2012
Transformational leadership influence on organizational performance through organizational learning and innovation
Fulltext Access 11 Pages 2012
The influence of ERP system implementation on the operational performance of an organization
Fulltext Access 11 Pages 2012
Examining online consumers’ behavior: A service-oriented view
Fulltext Access 11 Pages 2012
Effects of training and motivation practices on teamwork improvement and task efficiency: The case of construction firms
Fulltext Access 12 Pages 2012
How do small firms possibly survive? A comparison study of marketing skills and logistics infrastructure of small and large wholesalers
Fulltext Access 12 Pages 2012
Targeting college students on Facebook? How to stop wasting your money
Fulltext Access 13 Pages 2012
Design issues in Balanced Scorecards: The “what” and “how” of control
Fulltext Access 13 Pages 2012
Identifying new product development best practice
Fulltext Access 13 Pages 2012
An empirical investigation on how portfolio risk management influences project portfolio success
Fulltext Access 13 Pages 2012
Government policy, public value and IT outsourcing: The strategic case of ASPIRE
Fulltext Access 13 Pages 2012
Do I want to know? How the motivation to acquire relationship-threatening information in groups contributes to paranoid thought, suspicion behavior, and social rejection
Fulltext Access 13 Pages 2012
Do I want to know? How the motivation to acquire relationship-threatening information in groups contributes to paranoid thought, suspicion behavior, and social rejection
Fulltext Access 13 Pages 2012
Drivers of consumer–brand identification
Fulltext Access 13 Pages 2012
Is strategy being implemented through projects? Contrary evidence from a leader in New Public Management
Fulltext Access 14 Pages 2012
Effect of internal cost management, information systems integration, and absorptive capacity on inter-organizational cost management in supply chains
Fulltext Access 20 Pages 2012
Capabilities, innovation and competitive advantage
Fulltext Access 4 Pages 2011
Global marketing strategy modeling of high tech products
Fulltext Access 5 Pages 2011
Islamic perspectives on conflict management within project managed environments
Fulltext Access 7 Pages 2011
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
Fulltext Access 7 Pages 2011
An extension of the EVM analysis for project monitoring: The Cost Control Index and the Schedule Control Index
Fulltext Access 7 Pages 2011
Does management accounting play role in planning process?
Fulltext Access 8 Pages 2011
Relationship marketing's role in managing the firm–investor dyad
Fulltext Access 8 Pages 2011
Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors
Fulltext Access 8 Pages 2011
Why customers won't relate: Obstacles to relationship marketing engagement
Fulltext Access 8 Pages 2011
The role of top management team international orientation in international strategic decision-making: The choice of foreign entry mode
Fulltext Access 9 Pages 2011
TQM and performance: Is the relationship so obvious?
Fulltext Access 9 Pages 2011
Mobile phone feature preferences, customer satisfaction and repurchase intent among male users
Fulltext Access 9 Pages 2011
Motivation toward financial incentive goals on construction projects
Fulltext Access 9 Pages 2011
Knowledge evolution strategies and organizational performance: A strategic fit analysis
Fulltext Access 10 Pages 2011
Online pricing dynamics in Internet retailing: The case of the DVD market
Fulltext Access 10 Pages 2011
The sites and practices of business models
Fulltext Access 10 Pages 2011
Measuring project complexity using the Analytic Hierarchy Process
Fulltext Access 10 Pages 2011
The industrial brand personality scale: Building strong business-to-business brands
Fulltext Access 10 Pages 2011
Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
Fulltext Access 11 Pages 2011
Social media? Get serious! Understanding the functional building blocks of social media
Fulltext Access 11 Pages 2011
The price is right? Guidelines for pricing to enhance profitability
Fulltext Access 11 Pages 2011
Effect of Consumer Beliefs on Online Purchase Behavior: The Influence of Demographic Characteristics and Consumption Values
Fulltext Access 11 Pages 2011
From marketplace to marketspace: Investigating the consumer switch to online banking
Fulltext Access 11 Pages 2011
Systems thinking in innovation project management: A match that works
Fulltext Access 12 Pages 2011
Enterprise Information Portals in support of business process, design teams and collaborative commerce performance
Fulltext Access 12 Pages 2011
Paradoxical frames and creative sparks: Enhancing individual creativity through conflict and integration
Fulltext Access 12 Pages 2011
The effect of using group decision support systems in value management studies: An experimental study in Hong Kong
Fulltext Access 13 Pages 2011
Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust
Fulltext Access 14 Pages 2011
The integrative role of the project management office in the front end of innovation
Fulltext Access 14 Pages 2011
Examining the impact of privacy, trust and risk perceptions beyond monetary transactions: An integrated model
Fulltext Access 14 Pages 2011
Understanding stakeholders' perspective of cost estimation in project management
Fulltext Access 15 Pages 2011
Essential research in technology management
Fulltext Access 3 Pages 2010
From strategy to tactics: Building, implementing, and managing brand equity in business markets
Fulltext Access 3 Pages 2010
Rethinking the boundaries of social marketing: Activism or advertising?
Fulltext Access 5 Pages 2010
Do business process reengineering projects payoff? Evidence from the United States
Fulltext Access 7 Pages 2010
Understanding consumer intention to use mobile services
Fulltext Access 7 Pages 2010
Linking organizational culture, structure, strategy, and organizational effectiveness: Mediating role of knowledge management
Fulltext Access 9 Pages 2010
How do MNCs establish their talent pools? Influences on individuals’ likelihood of being labeled as talent
Fulltext Access 9 Pages 2010
A proposed model of online consumer behavior: Assessing the role of gender
Fulltext Access 9 Pages 2010
Project portfolio management: An integrated method for resource planning and scheduling to minimize planning/scheduling-dependent expenses
Fulltext Access 10 Pages 2010
Corporate sustainability and organizational culture
Fulltext Access 10 Pages 2010
Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance
Fulltext Access 10 Pages 2010
The relationship between career growth and organizational commitment
Fulltext Access 10 Pages 2010
Deliberate ignorance in project risk management
Fulltext Access 11 Pages 2010
Transformational leadership and childrens' aggression in team settings: A short-term longitudinal study
Fulltext Access 11 Pages 2010
Patterns of empowerment and leadership style in project environment
Fulltext Access 12 Pages 2010
Knowledge entrainment and project management: The case of large-scale transformation projects
Fulltext Access 12 Pages 2010
Perceived risks and customer needs of geographical accessibility in electronic commerce
Fulltext Access 12 Pages 2010
What leads to post-implementation success of ERP? An empirical study of the Chinese retail industry
Fulltext Access 12 Pages 2010
The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view
Fulltext Access 13 Pages 2010
A multiple criteria decision model for assigning priorities to activities in project management
Fulltext Access 7 Pages 2009
Organizational culture and effectiveness: A study of values, attitudes, and organizational outcomes
Fulltext Access 7 Pages 2009
Management information systems and strategic performances: The role of top team composition
Fulltext Access 7 Pages 2009
Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management
Fulltext Access 8 Pages 2009
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