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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Human resource outsourcing: Market and operating performance effects of administrative HR functions
Fulltext Access 7 Pages 2014
Innovation drivers in retail industry
Fulltext Access 7 Pages 2014
Exploring the role of knowledge management practices on exports: A dynamic capabilities view
Fulltext Access 7 Pages 2014
Knowledge management and organizational performance in the service industry: The role of transformational leadership beyond the effects of transactional leadership
Fulltext Access 8 Pages 2014
Internal and external price search in industrial buying: The moderating role of customer satisfaction
Fulltext Access 8 Pages 2014
Associative and dissociative comparative advertising strategies in broadening brand positioning
Fulltext Access 8 Pages 2014
A multidimensional approach to information security risk management using FMEA and fuzzy theory
Fulltext Access 8 Pages 2014
Does CEO transformational leadership influence top executive normative commitment?
Fulltext Access 8 Pages 2014
Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM
Fulltext Access 8 Pages 2014
Emotional intelligence as a predictor of employees' career adaptability
Fulltext Access 8 Pages 2014
The role of perceived market orientation in the higher education sector
Fulltext Access 9 Pages 2014
It ain't over 'til it's over: Evaluating reacquisition opportunities in business-to-business markets
Fulltext Access 9 Pages 2014
Marketing retirement—or staying on the job
Fulltext Access 9 Pages 2014
Market representations in industrial marketing: Could representations influence strategy?
Fulltext Access 9 Pages 2014
Comparing employment interviews in Latin America with other countries
Fulltext Access 9 Pages 2014
Marketing mix and customer equity of SPA brands:Cross-cultural perspectives
Fulltext Access 9 Pages 2014
What can we learn from the Hoover Dam project that influenced modern project management?
Fulltext Access 9 Pages 2014
Transformational leadership and job performance: A social identity perspective
Fulltext Access 9 Pages 2014
Gender disparity in job satisfaction of Western versus Asian managers
Fulltext Access 10 Pages 2014
The effectiveness and specificity of change management in a public organization: Transformational leadership and a bureaucratic organizational structure
Fulltext Access 10 Pages 2014
Do public relations professionals understand corporate governance issues well enough to advise companies on stakeholder relationship management?
Fulltext Access 10 Pages 2014
Business process re-design methodology to support supply chain integration
Fulltext Access 10 Pages 2014
Social interaction, convenience and customer satisfaction: The mediating effect of customer experience
Fulltext Access 10 Pages 2014
When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs
Fulltext Access 10 Pages 2014
Fields of opportunity: How marketers design the transaction game with transaction field maps
Fulltext Access 11 Pages 2014
Internet integration in business marketing tactics
Fulltext Access 11 Pages 2014
An optimization method for selecting project risk response strategies
Fulltext Access 11 Pages 2014
Aligning the sustainable supply chain to green marketing needs: A case study
Fulltext Access 11 Pages 2014
Construction industry productivity and the potential for collaborative practice
Fulltext Access 12 Pages 2014
An integrated approach to implement Project Management Information Systems within the Extended Enterprise
Fulltext Access 12 Pages 2014
Burnout, work engagement and workaholism among highly educated employees: Profiles, antecedents and outcomes
Fulltext Access 12 Pages 2014
An Earned Schedule-based regression model to improve cost estimate at completion
Fulltext Access 12 Pages 2014
Organizational culture, innovation, and performance: A test of Schein's model
Fulltext Access 13 Pages 2014
Different routes to metacognitive judgments: The role of accuracy motivation
Fulltext Access 13 Pages 2014
Microfoundations of strategic management: Toward micro–macro research in the resource-based theory
Fulltext Access 13 Pages 2014
Corporate governance, globalization and firm productivity
Fulltext Access 14 Pages 2014
Project risk management methodology for small firms
Fulltext Access 14 Pages 2014
Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
Fulltext Access 15 Pages 2014
Internationally leading SMEs vs. internationalized SMEs: Evidence of success factors from South Korea
Fulltext Access 15 Pages 2014
A contingent approach to the role of human capital and competencies on firm strategy
Fulltext Access 18 Pages 2014
A two-tier business model and its realization for entrepreneurship
Fulltext Access 4 Pages 2013
Managing creativity in business market relationships
Fulltext Access 4 Pages 2013
Knowledge management in the age of cloud computing and Web 2.0: Experiencing the power of disruptive innovations
Fulltext Access 6 Pages 2013
Behavioral brand loyalty and consumer brand associations
Fulltext Access 6 Pages 2013
When tourists are your “friends”: Exploring the brand personality of Mexico and Brazil on Facebook
Fulltext Access 7 Pages 2013
Building bank brands: How leadership behavior influences employee commitment
Fulltext Access 7 Pages 2013
The value of private label brands to U.S. consumers: An objective and subjective assessment
Fulltext Access 7 Pages 2013
Beyond technology acceptance: Brand relationships and online brand experience
Fulltext Access 7 Pages 2013
Do relational norms matter in consumer-brand relationships?
Fulltext Access 7 Pages 2013
Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights
Fulltext Access 7 Pages 2013
The role of brand logos in firm performance
Fulltext Access 8 Pages 2013
A cross-country study of consumer innovativeness and technological service innovation
Fulltext Access 8 Pages 2013
Gender-role stereotypes in integrated social marketing communication: Influence on attitudes towards the ad
Fulltext Access 8 Pages 2013
Examining the role of advertising and sales promotions in brand equity creation
Fulltext Access 8 Pages 2013
Brand orientation and market orientation - From alternatives to synergy
Fulltext Access 8 Pages 2013
Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers
Fulltext Access 9 Pages 2013
Business models and their relationship with marketing: A systematic literature review
Fulltext Access 9 Pages 2013
Individual differences in the relationship between satisfaction with job rewards and job satisfaction
Fulltext Access 9 Pages 2013
Exploring a functional approach to attitudinal brand loyalty
Fulltext Access 9 Pages 2013
Equality as a benchmark for third-party punishment and reward: The moderating role of uncertainty in social dilemmas
Fulltext Access 9 Pages 2013
Brand-related and situational influences on demand elasticity
Fulltext Access 9 Pages 2013
Reconceptualizing brand identity in a dynamic environment
Fulltext Access 9 Pages 2013
The use of organizational capabilities to increase customer value
Fulltext Access 9 Pages 2013
Influence of thinking tendencies on online transaction of hybrid retailers
Fulltext Access 9 Pages 2013
Consumer internet purchasing behavior in Chile
Fulltext Access 9 Pages 2013
Team deep-level diversity, relationship conflict, and team members' affective reactions: A cross-level investigation
Fulltext Access 9 Pages 2013
Differentiation strategies in emerging markets: The case of Latin American agribusinesses
Fulltext Access 9 Pages 2013
How to build an e-learning product: Factors for student/customer satisfaction
Fulltext Access 10 Pages 2013
Theoretical developments in industrial marketing management: Multidisciplinary perspectives
Fulltext Access 10 Pages 2013
Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance
Fulltext Access 10 Pages 2013
Efficiency and effectiveness of small retailers: The role of customer and entrepreneurial orientation
Fulltext Access 10 Pages 2013
An empirical study on the source of vendors’ relational performance in offshore information systems outsourcing
Fulltext Access 10 Pages 2013
Proactive motivation and engagement in career behaviors: Investigating direct, mediated, and moderated effects
Fulltext Access 10 Pages 2013
Supply chain lessons from the catastrophic natural disaster in Japan
Fulltext Access 11 Pages 2013
An exploration into cost-influencing factors on construction projects
Fulltext Access 11 Pages 2013
Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets
Fulltext Access 11 Pages 2013
Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
Fulltext Access 11 Pages 2013
Studying motivations of store-loyal buyers across alternative measures of behavioural loyalty
Fulltext Access 11 Pages 2013
The antecedents of customer satisfaction and its link to complaint intentions in online shopping: An integration of justice, technology, and trust
Fulltext Access 11 Pages 2013
The influence of political risk on the scope of internationalization of regulated companies: Insights from a Spanish sample
Fulltext Access 11 Pages 2013
Organizational culture and willingness to share knowledge: A competing values perspective in Australian context
Fulltext Access 12 Pages 2013
Developing and sustaining an ethical corporate culture: The core elements
Fulltext Access 12 Pages 2013
Ethics and taxation: A cross-national comparison of UK and Turkish firms
Fulltext Access 12 Pages 2013
Quality management of B2C e-commerce service based on human factors engineering
Fulltext Access 12 Pages 2013
Employee relationship management — Realizing competitive advantage through information technology?
Fulltext Access 12 Pages 2013
Charisma and organizational change: A multilevel study of perceived charisma, commitment to change, and team performance
Fulltext Access 12 Pages 2013
Project management knowledge and skills for green construction: Overcoming challenges
Fulltext Access 13 Pages 2013
The role of epistemic motivation in individuals’ response to decision complexity
Fulltext Access 14 Pages 2013
When leaders victimize: The role of charismatic leaders in facilitating group pressures
Fulltext Access 14 Pages 2013
Transformational leadership, job satisfaction, and team performance: A multilevel mediation model of trust
Fulltext Access 14 Pages 2013
Within-person variation in affective commitment to teams: Where it comes from and why it matters
Fulltext Access 17 Pages 2013
Management accounting and control practices in a lean manufacturing environment
Fulltext Access 22 Pages 2013
Re-thinking and re-tooling the social marketing mix
Fulltext Access 5 Pages 2012
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Fulltext Access 6 Pages 2012
Web advertising: The role of e-mail marketing
Fulltext Access 6 Pages 2012
Assessing the validity of brand equity constructs
Fulltext Access 6 Pages 2012
Where’s the competitive advantage in strategic information systems research? Making the case for boundary-spanning research based on the German business and information systems engineering tradition
Fulltext Access 7 Pages 2012
Motivation and ability in the decision to acquire
Fulltext Access 7 Pages 2012
Employees' work–family conflict moderating life and job satisfaction
Fulltext Access 7 Pages 2012
Consumer innovativeness influence on really new product adoption
Fulltext Access 7 Pages 2012
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