Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1025832 | International Journal of Information Management | 2014 | 7 Pages |
Abstract
Although in recent years research in innovation management in retail industries have increased drastically, most of these industries have focused only on addressing consumers’ acceptance of the most effective novel systems. For these reasons, a deeper understanding is needed in three main areas: the innovation management approaches in retail industry, the degree of innovation heterogeneity, and the innovation drivers. Starting from these evidences, this paper identifies to what extent there are similarities and differences in the main innovation drivers in retailing if compared to other sectors (i.e. education, game, etc.).
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Management Information Systems
Authors
Eleonora Pantano,