| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1027504 | Industrial Marketing Management | 2013 | 7 Pages |
Abstract
Intelligent systems have particular potentialities and strengths to support decisional situations faced by companies, especially those of a strategic nature, where good strategic intelligence is necessary. In this paper, we carry out an historical literature review of artificial intelligence-based systems applied to marketing, covering a time period of several decades (from the 1970s to the present day), with special focus on applications to industrial marketing. A detailed review is presented, along with conclusions and some future insights. Then, we briefly introduce the set of papers in this special issue.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Francisco J. Martínez-López, Jorge Casillas,