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Marketing as a social science - Comments to Roger Layton's article: “There could be more than marketing you might have thought!”

Article ID Journal Published Year Pages File Type
5110963 Australasian Marketing Journal (AMJ) 2016 3 Pages PDF
Keywords
Marketing system
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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Marketing as a social science - Comments to Roger Layton's article: “There could be more than marketing you might have thought!”
Authors
Helge Löbler,
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Journal
Australasian Marketing Journal (AMJ)
Journal: Australasian Marketing Journal (AMJ)
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