| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1001594 | Journal of World Business | 2012 | 11 Pages |
Abstract
The purpose of this study is to investigate the strategic determinants for the selection of partner alliances in the Indian tour operator industry. Using data from 102 UK, USA, Canadian and French tour operators in India, the study revealed that there is a set of partner selection criteria that is of most importance. The study revealed that nationality of the international tour operator is the major characteristic that discriminates partner selection criteria. Alliance performance is positively associated, in a descending order, with tour package formulation efficiency, technological expertise, local operation expertise, and marketing system and status. Thus, the study indicates some clear messages to policy makers and practitioners.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Mohinder Chand, Anastasia A. Katou,