Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1001598 | Journal of World Business | 2012 | 9 Pages |
Abstract
With the increasing importance of customer service in sustaining competitive advantage, one of the challenges before the organizations is how to motivate their employees to perform desired emotional labor during customer interactions. The present study examines the linkage between perceived external prestige and emotional labor strategies among the pharmaceutical representatives in India. Drawing from the social comparison theory and social identity theory, the study shows that perceived external prestige influences employees’ emotional labor strategies directly as well as through organizational identification. Contributions of the study to theory and to human resource management practices are discussed.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Sushanta Kumar Mishra, Deepti Bhatnagar, Premilla D’Cruz, Ernesto Noronha,