Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1001672 | Journal of World Business | 2009 | 11 Pages |
Abstract
This article investigates the impact of organizational context on the acquisition of explicit and tacit marketing know-how from foreign partners in an IJV. A structural equation model is developed and tested using survey data from 219 IJVs in Vietnam. The organizational factors investigated include management commitment, teamwork, relationship strength and cultural distance. The results show that these factors have different effects on explicit and tacit learning.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Felicitas Evangelista, Le Nguyen Hau,