Article ID Journal Published Year Pages File Type
1001672 Journal of World Business 2009 11 Pages PDF
Abstract

This article investigates the impact of organizational context on the acquisition of explicit and tacit marketing know-how from foreign partners in an IJV. A structural equation model is developed and tested using survey data from 219 IJVs in Vietnam. The organizational factors investigated include management commitment, teamwork, relationship strength and cultural distance. The results show that these factors have different effects on explicit and tacit learning.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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