Article ID Journal Published Year Pages File Type
1001679 International Business Review 2009 12 Pages PDF
Abstract

Cross-cultural interactions are growing at an exponential pace. Consequently, it is becoming important to be aware of the existence and precise nature of cultural differences in risk perceptions. Do national cultural values influence relational risk perception in alliance relationships? This is the issue addressed in this article. Through analyzing risk perception in 344 alliance relationships, the evidence presented demonstrates the importance of cultural values.

Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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