Country-specific strategy and new venture formation in Central and East Europe

In this study, we examine the influence of three country-specific strategies (market-seeking, client-following and resource-seeking) on new venture formation decisions for firms entering Central and East Europe. We found that market-seeking and resource-seeking strategies tend to influence venture choice while no such relationship was found for firms pursuing a client-following investment strategy. We conclude by discussing the implications of our findings for future research on new venture formation.