Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1002242 | Journal of World Business | 2010 | 9 Pages |
Abstract
We integrate theories from international business, entrepreneurship, innovation, marketing and network economics to develop a four-part typology of ‘consumers as international entrepreneurs’. This broadens the concept of international entrepreneurship and complements the firm-level focus customary in research on international new ventures and entrepreneurs within those ventures. We develop our arguments in the context of the new economy and discuss areas for investigation in this emerging area of inquiry.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Yanto Chandra, Nicole Coviello,