Article ID Journal Published Year Pages File Type
1002390 Journal of World Business 2015 15 Pages PDF
Abstract

To manage stakeholder CSR pressures, firms from emerging economies can employ two legitimation strategies simultaneously – compliance and strategic adaptation. Compliance is useful in responding to explicitly expressed demands for CSR, while strategic adaptation is useful when a specific form of CSR is seen as most instrumental in drawing positive responses from a particular stakeholder group. We analyze the adoption of two extreme CSR forms – philanthropy and sustainability. In a sample of 288 firms from China, we demonstrate that firms adopt both CSR forms, but emphasize philanthropy when seeking legitimacy with outsider stakeholders and sustainability with insider stakeholders.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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