| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1002779 | International Business Review | 2006 | 22 Pages |
Abstract
This paper examines the effects of online internationalisation on the psychic distance perceptions of internationalising firms. Building on extant internationalisation literatures and exploratory interviews, we generate four propositions positing effects of online internationalisation on psychic distance. The propositions indicate a reduction of psychic distance as a result of experience with online internationalisation. Additionally however, the possibility of a ‘virtuality trap’, essentially the online analogue of the psychic distance paradox, is also indicated.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Mohammad Yamin, Rudolf R. Sinkovics,