Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1003361 | Journal of World Business | 2013 | 10 Pages |
Abstract
This study investigates the effects of social capital (trust and power) on a high-tech firm's new product development outcomes through the leveraging of its sensing capability in an emerging market, China. A sample of high-tech firms in China is used to test the proposed relationships. Findings confirm that both trust and power in a high-tech firm's social network are significantly associated with its two new product development outcomes through sensing capability which fully mediates the relationships.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Junfeng Zhang, Wei-ping Wu,