Technology acceptance: Not all organisations or workers may be the same

The Technology Acceptance Model (TAM) is widely accepted by researchers in the IT field as a reliable tool able to predict acceptance of new technology by individuals. The majority of these studies have used participants (both students and non-students) from within traditional businesses functions, e.g., accounting and finance. The ability of TAM to predict technology acceptance across all situations is not well documented. During the past decade there has been an increasing interest in research within Not-for-Profit (NFP) organisations. This paper considers whether people likely to pursue careers within the NFP sector have different attitudes to technology and whether such differences affect the measures used within technology acceptance models. A survey of business and social science undergraduate students, those most likely to enter careers in the Business vs. the NFP sector, indicated differences between the two groups that may impact on the technology acceptance models.