Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1006299 | Journal of Engineering and Technology Management | 2015 | 22 Pages |
Abstract
The increasing uncertainty in technology and market trends makes it difficult for technology firms to capture emerging opportunities. This paper develops an R&D planning framework based on the real options analysis to identify, develop and evaluate technological opportunities. The developed methodology can encourage R&D organizations to proactively explore uncertainties and to identify managerial options to capture emerging opportunities. Furthermore, the developed real options model integrated with the Bass diffusion model can help R&D managers evaluate and select optimal investment decisions to maximize market payoff under different demand structures. The case of a biochip R&D project is studied.
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Authors
Juite Wang, C.-Y. Wang, Cheng-Yo Wu,