The stigmatized tourist

•The Arab and Muslim Tourist is stigmatized by association with nationals in the country visited.•Stigmatization is devaluing the Arab and Muslim Tourist social and actual identity.•The stigmatized tourist suffers multiple psychological/cultural shocks.•Stigmatization negatively affects the tourism experience of the Arab and Muslim Tourist.

This paper explores the tourism experience of the Arab and Muslim Tourist (AMT) visiting a (Western) developed country for tourism, from a critical socio-cultural perspective. Encapsulated in Goffman’s theoretical underpinning of the study of stigma, and informed by Said’s Orientalism, I used in-depth interviews to understand the tourism experience of the AMT in an immigration context, situated in what Goffman refers to as the ‘normal-deviant drama’. In a contemporary climate of xeno/ethno-racism, The AMT is stigmatized by association with his/her nationals (or par default by semblance to those nationals), who constitute a visible ethnic immigrant group in the visited country. His/her actual social identity becomes confounded with an ascribed virtual identity. As a moral issue, stigmatization spoils the tourist identity of the AMT, resulting in feelings of shame, confusion, and anger. The rise of anti-immigrants discourse and sentiments, and the rise of religious extremism practices and sentiments in the world, begs for more attention in contemporary tourist studies.