| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1007043 | Annals of Tourism Research | 2015 | 5 Pages |
Abstract
•This paper examines tourists’ loyalty toward cultural quarters.•A model of the symbolic consumption of tourism destination brands is used.•Self-congruence affects tourists’ loyalty.•Brand identification does not affect loyalty.•Lifestyle-congruence affects tourists’ loyalty.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Tourism, Leisure and Hospitality Management
Authors
Annie Chen, Norman Peng, Kuang-peng Hung,