| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1007158 | Annals of Tourism Research | 2013 | 22 Pages |
This study contributes to research on dual-process models by testing an interactive approach for explaining information-processing strategies that individuals use in travel decision-making. The interactive approach was supported with testing of independent effects in low-involvement situations and interdependent effects in high-involvement situations. Independent effects were supported by the study results for low-involvement situations indicating individuals focus on the effortless-processing mode rather than the effortful-processing mode. Interdependent effects were also supported by the study results for high-involvement situations indicating individuals use the effortless-processing cue to compensate for insufficient information of the effortful-processing cue. Independent and interdependent effects provide strong evidence that the effortless-processing mode plays a significant role in travel decision-making.
► A dual-process model under the interactive approach was investigated. ► People focus on effortless processing in low-involvement situations. ► People use both effortful and effortless processing in high-involvement situations. ► The study results suggest that the effortless-processing mode plays a significant role in travel decision-making.
