Article ID Journal Published Year Pages File Type
1008585 Cities 2013 7 Pages PDF
Abstract
► We adopt marketing techniques to identify place competitors place brand image. ► We explore the competitive environment of the 15 largest German cities for talents. ► We compare in more detail the image of the city of Berlin and Hamburg. ► We explore for the first time the use of city image dimensions in monetary terms.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Tourism, Leisure and Hospitality Management
Preview
Putting a price tag on cities: Insights into the competitive environment of places
Authors
, , ,