| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1009151 | International Journal of Hospitality Management | 2016 | 10 Pages |
Abstract
This study explores the effect of proactive personality on creativity and intrinsic motivation enhancement within the tourism and hospitality industry. Using a questionnaire survey, this study generated 283 valid questionnaires. Background variables and moderating effects were analyzed, and causal path relationships were confirmed with structural equation modeling. Proactive personality fosters a positive moderating effect of creativity-supporting physical work environments on intrinsic motivation. In the hospitality and tourism industry, creativity can be practically fostered by recruiting passionate talents, supporting new ideas, and providing creativity-supporting physical environments.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Jeou Shyan Horng, Chang Yen Tsai, Ting Chi Yang, Chih Hsing Liu, Da Chian Hu,