| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1009157 | International Journal of Hospitality Management | 2016 | 9 Pages |
Abstract
Main purpose of this study is to reveal the effects of service quality perceptions of yachtsmen on their satisfaction, repurchase, and recommendation intensions towards “Five Gold Anchors” awarded marinas in Turkey. Research was conducted in four languages on 246 yachtsmen from 19 nations. Confirmatory factor analysis is used for data purification of Marinas’ Service Quality Dimensions. Multiple regression analyses are used to test the research hypotheses. Besides putting forward a sector specific service quality instrument, results revealed significant recommendations on how to increase the degree of yachtsmen's satisfaction towards their service providers for both researchers and practitioners.
Keywords
Related Topics
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Strategy and Management
Authors
Ferika Ozer Sari, Cagri Bulut, Ige Pirnar,