Article ID Journal Published Year Pages File Type
1009217 International Journal of Hospitality Management 2016 6 Pages PDF
Abstract

Capacity utilization is a major concern for restaurants as they seek to maximize revenues, because unoccupied restaurant tables, which essentially represent lost revenue, cannot be stored for use on other days. A new type of social commerce, namely group-buying platforms has achieved great success in attracting new consumers and increasing store traffic. This study attempts to discuss how restaurants can utilize group-buying platforms as a revenue management tool and to identify the key features of restaurant deals which can help generate sales and revenues on these platforms.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
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