Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1009217 | International Journal of Hospitality Management | 2016 | 6 Pages |
Abstract
Capacity utilization is a major concern for restaurants as they seek to maximize revenues, because unoccupied restaurant tables, which essentially represent lost revenue, cannot be stored for use on other days. A new type of social commerce, namely group-buying platforms has achieved great success in attracting new consumers and increasing store traffic. This study attempts to discuss how restaurants can utilize group-buying platforms as a revenue management tool and to identify the key features of restaurant deals which can help generate sales and revenues on these platforms.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Cindy Yoonjoung Heo,