The ethical dimension of tourism certification programs

How much does perceived ethical obligation influence decision outcomes? This study investigates the decision-making processes involving corporate social responsibility in small and medium sized hospitality enterprises. Drawing on attitude–behavior theory we use a revised version of the theory of trying and include a measurement of perceived ethical obligation to explore these decision-making processes. A scenario based experimental design was employed, presenting four different CSR related choices to the respondents. Standard multiple regression analysis were run to test the model. The results gave moderate empirical support for the model and support was found for the proposed link between perceived ethical obligation and CSR engagement.