What contributes to the success of Home Inns in china?

This study examines the critical success factors of budget hotels in China, taking Home Inns as the study case. Six CSFs, with a total of 26 sub-factors, are identified from data collected through triple sources – site visits, in-depth interviews, and documents and websites analysis. These critical success factors are people, timing/contextual factors, strategic choices, managerial and operational efficiency, performance/product, and Home Inns’ culture. The result also indicates that different factors contributed to Home Inns’ success at different developing stages. Furthermore, the implications of Home Inns’ successful development are also suggested.

► We examine key factors leading to success of budget hotels in China, using Home Inns as case study. ► Six key factors: C people, timing / contextual factors, strategic choices, managerial and operational efficiency, performance/product, and Home Inns’ culture were identified as the critical sucess factors for Home Inns. ► We found that different factors contributed to Home Inns’ success at different stages.