| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1009805 | International Journal of Hospitality Management | 2014 | 12 Pages |
Abstract
This study examines the effects of different types of casino promotions on daily slot volumes, using data from two riverboat casinos located in the Southern and Midwestern regions of the United States. Results suggest that promotions featuring drawings for big prizes, such as large amounts of cash, cars and boats, were more effective in generating incremental slot volumes than those with small prizes. However, drawing frequency and slot volume were not significantly related. Play incentives were positively associated with slot gaming volume, while slot tournaments and player events had no significant effect on slot volume.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Eunju Suh, T. Trent Dang, Matt Alhaery,