| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1009891 | International Journal of Hospitality Management | 2012 | 8 Pages |
Abstract
This study examined the relationship between gaming volume and restaurant revenue for paid and comped diners; i.e., diners for whom the meal was provided free, using data from two hotel casinos in different markets. The results of time series regression analysis revealed a significant and positive relationship between restaurant revenue and gaming volume in both markets. However, the gaming contribution of comped diners in terms of estimated incremental gaming revenue was much higher than that of cash diners in both markets. These findings confirm the ability of casino restaurants to attract gaming patrons and suggest that providing complimentary meals may be an effective tool to stimulate visits and generate gaming revenue.
Related Topics
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Authors
Eunju Suh, Sarah Tanford, Ashok Singh,