Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1009949 | International Journal of Hospitality Management | 2011 | 9 Pages |
Abstract
The role of casino amenities is an important issue for casino operators and developers seeking to maximize gaming revenues, space utilization, and return-on-investment. The indirect impact of casual restaurant covers on low-denomination slot volume and cash table drop was investigated using daily data from two casinos. One casino primarily served local repeat customers while the other catered to a drive-in tourist business. Using estimates from time-series regression analysis, restaurant covers were significantly related to gaming volumes. The impact of dining volume on low-end slot play was especially strong in the local market casino, resulting in a substantial financial contribution.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Sarah Tanford, Anthony F. Lucas,