Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1009982 | International Journal of Hospitality Management | 2010 | 9 Pages |
Abstract
This paper used multiple sources of information in order to identify the forces likely to impact event design. Content analysis of key informant interviews and selected trade publication articles identified key forces impacting event design. Technology, the environment and green issues, security and safety, and globalization were forces identified by both the key informants and the trade literature. Neither of the sources gave much attention to political forces. This article contributes to our understanding of the forces impacting event design and suggests some environmental scanning methodologies that can be used with both key informants and the trade publication literature.
Related Topics
Social Sciences and Humanities
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Strategy and Management
Authors
Katie L. Adema, Wesley S. Roehl,