Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1009984 | International Journal of Hospitality Management | 2010 | 11 Pages |
Abstract
This study applies the concept of food-related personality traits to hospitality and tourism and identifies relationships between personality, satisfaction, and loyalty. An on-site survey was carried out with 335 visitors attending the Gwangju Kimchi (local food) Festival in South Korea between 15th and 19th of October, 2008. The relationships between 4 latent constructs (food neophobia, food involvement satisfaction, and loyalty) and 16 indicators were measured using structural equation modelling. The findings showed that food neophobia had a negative effect on satisfaction and loyalty, food involvement had a positive relationship with loyalty, and satisfaction and loyalty showed a significant positive relationship.
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Authors
Yeong Gug Kim, Bo Won Suh, Anita Eves,