Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1009990 | International Journal of Hospitality Management | 2010 | 9 Pages |
Abstract
Despite the significant contribution of the wedding business to the hospitality industry, few studies of wedding banquet venues have been conducted. This study aimed to investigate the perception of Hong Kong prospective wedding couples of the importance of venue selection attributes. Among the 25 venue attributes identified, employee attitude was viewed by the 205 respondents as the most important, followed by cleanliness and food quality. Among the 11 extrinsic and intrinsic personal attributes, first impression was the most influential while an auspicious wedding date was the least. Marketing strategies are recommended to industry practitioners on the basis of the findings.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Chloe K.H. Lau, Siu-Hung Hui,