Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1009995 | International Journal of Hospitality Management | 2010 | 9 Pages |
Abstract
In the design and programming of hedonic service settings such as events, managers can facilitate positive social interactions between guests. The objective of this research is to examine the effect of managerially facilitated consumer-to-consumer interactions on Asian and Western consumer evaluations and behavioral outcomes. A field experimental methodology is employed within the cultural group tour context. Asians are found to benefit from management facilitation of social interaction at higher levels than Westerners. Implications for event managers and directions for future research are shared.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Stuart E. Levy,