Article ID Journal Published Year Pages File Type
1009995 International Journal of Hospitality Management 2010 9 Pages PDF
Abstract

In the design and programming of hedonic service settings such as events, managers can facilitate positive social interactions between guests. The objective of this research is to examine the effect of managerially facilitated consumer-to-consumer interactions on Asian and Western consumer evaluations and behavioral outcomes. A field experimental methodology is employed within the cultural group tour context. Asians are found to benefit from management facilitation of social interaction at higher levels than Westerners. Implications for event managers and directions for future research are shared.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
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