Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1010008 | International Journal of Hospitality Management | 2011 | 9 Pages |
Abstract
The objectives of this study are to explore the food-related lifestyle segments of the mature market, to identify its socio-demographic characteristics, and to investigate the differences in their attitudes toward Home Meal Replacement (HMR). A survey was conducted of adults 55 years of age and older living in Seoul, South Korea. Out of the 600 distributed questionnaires, 361 were retained for final analysis, which is a response rate of 60%. Cluster analysis identified five consumer segments. Significant differences were found among the five segments in terms of socio-demographic characteristics and attitudes toward HMR. This study shows operators of HMR the patronage motives and attributes that each segment values when considering HMR.
Keywords
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Authors
Yoon Jung Jang, Woo Gon Kim, Il-Sun Yang,