Interpreting the mind of multinational hotel investors: Future trends and implications in China

This study provides an updated outlook on the future of the investments proposed by multinational hotel corporations in China. Data were collected from secondary sources using keyword research to identify proposed new hotel developments and future trends in China. A grounded theory approach was used to analyze the data. Findings revealed that the decisions of multinational hotel groups with respect to business formats, the direction trends of investments, and the attractiveness of Chinese market are affected by the happening of mega-events, Chinese government policies, the presence of local entrepreneurs, and market potential.

Research highlights▶ Data for this study were collected from secondary sources using keyword research. ▶ A grounded theory approach was used to analyze the data. ▶ Findings showed that the multinational hotel groups? decisions are affected by 4 factors.