Article ID Journal Published Year Pages File Type
1010128 International Journal of Hospitality Management 2010 10 Pages PDF
Abstract

This study investigated both the historical development and future trends of restaurant cuisine in America. Italian cuisine is used as the basis of a prediction model. The study identifies the historical factors in menu trends in Italian–American cuisine; the factors that will influence culinary trends in the future, and whether the results can be applied to the development of a prediction model that will predict how restaurant cuisine in America may develop. This study used both qualitative (focus groups) and quantitative (online survey) methods. The growing popularity of Italian cuisine in the United States will continue to shape the evolution of America's restaurant cuisine.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
Authors
, , , ,