| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1010130 | International Journal of Hospitality Management | 2010 | 6 Pages |
Abstract
Considering the growing presence of non-gaming amenities in a mature casino market such as the Las Vegas Strip, this study examined the indirect contribution of showroom entertainment to casino-operated restaurant business volumes. Using the internal data of a Las Vegas hotel casino, this research found a statistically significant and positive relationship between daily showroom headcounts and food and beverage revenues. For each additional show attendee, daily food and beverage revenue increased $6.96. This finding suggests that casino executives should consider leveraging show traffic with additional revenue-enhancing venues such as restaurants.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Eunju Suh, Joseph J. West,