Changing family dynamics: A force of change for the family-resort industry?

Families are an important market to the success of the destination resort industry. While previous research has focused on the consumer, a supply-side understanding of this market's impact is limited. To address these needs, an exploratory study examining changes in family amenities from the destination resort perspective was conducted. Owners/operators of family-oriented destination resorts (FODRs) were interviewed concerning changes in their family-oriented amenities (FOAs). Findings show that while consumers play the most significant role in driving resort change, multiple factors act as both barriers to and forces of change. Discussion and managerial implications concerning these forces and barriers are provided at the conclusion of the article.