Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1010317 | International Journal of Hospitality Management | 2010 | 9 Pages |
Abstract
This paper seeks to evaluate the influence of changing co-ethnic consumer habits and the nature of competition on the market orientation of ethnic minority-owned hospitality firms in the UK. The paper reports and analyses the findings of 40 face-to-face interviews with Turkish small business owners. The findings of the study indicate that ethnic minority owned small firms operate within a strong socio-cultural environment. Not only co-ethnic customers and competitors but also both mainstream customers and competitors have a bearing on the market orientation of firms. Their market orientation is the result of the interplay between the changes in ethnic and mainstream business environments.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Levent Altinay,