The moderating effects of size, manager tactics and involvement on strategy implementation in foodservice

This study examined the effects of firm size and involvement in the strategy implementation process on firm performance. A higher level in total organizational involvement during strategy implementation had positive effects on the level of implementation success, firm profits and overall firm success. High involvement tactics by managers in small and single unit firms were critical to achieving higher overall firm success. For large, multi-unit foodservice firms, higher levels of total organizational involvement positively impacted overall firm performance. This situation was particularly pronounced when foodservice firms used high involvement manager tactics and a high level of total organizational involvement.