Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1010510 | International Journal of Hospitality Management | 2006 | 5 Pages |
Abstract
Several studies have shown that odors have an effect on human behavior. Consumer's behavior is also affected by odors. An experiment was carried out in a restaurant where lemon and lavender aromas were diffused and compared to a no-aroma control condition. Results showed that lavender—but not lemon aroma—increased the length of stay of customers and the amount of purchasing. The hypothesis that lavender produces a relaxing effect is offered to explain the results.
Related Topics
Social Sciences and Humanities
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Strategy and Management
Authors
Nicolas Guéguen, Christine Petr,