The antecedents and consequences of well-being perception: An application of the experience economy to golf tournament tourists

•The four sub-dimensions of the experience economy enhance well-being perception.•Well-being perception contributes to brand identification, which in turn positively affects revisit intentions.•Golf involvement moderates the relationship between well-being perception and brand identification.

The objective of this research is to examine the antecedents and consequences of well-being perception, focusing on golf tournament tourists. More specifically, it is proposed that four dimensions of the experience economy influence the formation of well-being perception. In addition, it is hypothesized that well-being perception can result in two managerial outcomes: brand identification and revisit intentions. During the theory-building process, the moderating role of customer involvement was proposed. Based on the theoretical relationships between the conceptual constructs, a model was proposed and then tested utilizing data collected from 230 golf tournament tourists. The results of the data analysis show that three dimensions of the experience economy (education, entertainment, and escapism) play important roles in the formation of well-being perception, which in turn positively affects two outcome variables: brand identification and revisit intentions. In addition, customer involvement moderates the relationship between well-being perception and brand identification. The theoretical and managerial implications of these findings are discussed in the latter part of the article.