Influence of curriculum quality and educational service quality on student experiences: A case study in sport management programs

Building upon the American Customer Satisfaction Index model, the current study initially explored the influence of educational quality of Sport Management programs (including curriculum quality and educational service quality) on student educational evaluation. The results of confirmatory factor analysis show that four major dimensions of curriculum quality in Sport Management education, and five dimensions of educational service quality. The results of structural relationship model indicated that the influence of curriculum quality and educational service quality first leads to a change in students’ perceived quality; this change in perceived quality further directly impact loyalty and indirectly impact loyalty via satisfaction.