Article ID Journal Published Year Pages File Type
1011259 Journal of Hospitality, Leisure, Sport & Tourism Education 2013 9 Pages PDF
Abstract

This study develops and evaluates a 12-week hospitality skill module (HSM) for undergraduate hospitality programs in Taiwan to enhance student hospitality performance. A quasi-experimental design, with a sample of 101 students, was used to examine the effect of HSM intervention. The results show that students receiving the HSM intervention significantly enhance their hospitality performance and learning motivation. Student feedback also confirms that the HSM can increase their learning interest and experience. This study provides a useful template and implications for curriculum designers and instructors infusing core values and applications of commercial hospitality in an undergraduate hospitality curriculum.

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Related Topics
Social Sciences and Humanities Business, Management and Accounting Business, Management and Accounting (General)
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