Article ID Journal Published Year Pages File Type
1011262 Journal of Hospitality, Leisure, Sport & Tourism Education 2013 16 Pages PDF
Abstract

The rapid development on the MICE industry has created an increased demand for labor. This study explores the curriculum frameworks of the MICE course for continuing education, rather than the baccalaureate program, to educate the prospective workforce to be immediately available for the industry. The fuzzy Delphi technique, analytic hierarchical process, and sensitivity analysis are applied to analyze the curriculum framework. Additionally, two objectives are proposed to the needs of the MICE profession: the planning-focused and the operation-focused programs. The proposed curriculum frameworks provide systematic planning for MICE programs and offer a solution to the labor shortage in the industry.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Business, Management and Accounting (General)
Authors
,