Assessing students' low carbon literacy by Ridit IPA approach

Low carbon literacy is an important issue in tourism and hospitality industries. However, previous research ignored the gap between realizations and ideals. This paper attempts to identify the importance and performance of low carbon literacy of tourism and hospitality students and discuss the current gap between the cognition and actual performance of students with low carbon literacy. Ridit importance-performance analysis was used to calculate the interval scores. Among the seven dimensions of low carbon literacy, action intention and action strategy are rated as “over-skilled”; locus of control, ecological concept, and attitude and values “required improvement,” and sensitivity and knowledge are “low priority.” The results provide a method to review the direction of current environmental education.