Driving forces in the decision to enroll in hospitality and tourism graduate program

In the present study, we examined variables relating to undergraduate students' decision-making regarding applying to a hospitality and tourism management graduate school by broadening and deepening the theory of goal-directed behavior. A survey was conducted at five major universities in South Korea. A structural equation modeling was used for hypotheses testing. Findings from the structural model indicated that our theoretical framework had superior predictive power to the original goal-directed behavior model; and our model satisfactorily captured total variance in intention. Our results provide a sufficient understanding of undergraduate students' decision-making process when selecting the same institution for graduate study.

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