Using and measuring the impacts of geovisualisation on tourism education: The case of teaching a service management course

Research about geovisualisation on education is limited. The paper develops a model based on the “Generative Theory of Drawing Construction” showing how to exploit geovisualisation in teaching. The applicability and educational impacts of the model were tested by implementing an experiment that used geovisualisation for teaching a tourism service management topic. Findings of students' performance demonstrate the better educational effects from learner-generated drawing instructions than the solely provision of geovisualisation material. The materialisation of the geovisualisation effects was conditional upon the provision of student support on drawing geovisualisations. Trends for effectively integrating geovisualisation in (tourism) education are also discussed.