Tests of in-store experience and socially embedded measures as predictors of retail store loyalty

As a major research objective, the study investigates whether shopping experiences impact store loyalty measured by store revisit intention and positive word-of-mouth. Then the study examines whether social network traits (i.e., tie strength and network centrality) impact on customers' positive word-of-mouth. Finally, the study confirms whether individualism moderates the relationship between in-store shopping experiences and positive word-of-mouth.